Industry
Food & Beverage
Region
USA
Objective
Brand Awareness
The Brand
Ruzzo embodies celebration of life’s vibrant, carefree moments. As a unique blend of hard cider and hard seltzer, Ruzzo combines the rich, bold flavor of cider with the light, refreshing qualities of a seltzer.
Born during the challenges of the pandemic, Ruzzo carries a deeper purpose: to remind everyone that even in uncertain times, extraordinary things can bring us together. From a passionate community to the crisp, refreshing taste of their beverages, Ruzzo is dedicated to crafting experiences that unite and inspire.
Brief
Create images and ads that celebrate a fun and carefree life. Use rich vibrant colors that compliment the brand and highlight its key selling points which is a light and refreshing drink made with real and fresh ingredients.
Target Audience
Primary market: Women aged 21-35
Interests: Casual outdoor lifestyle, summer vibes
Design Inspiration
Visual Tone
Bright, vibrant, and fun — “Sun surfer vibes” perfect for summertime enjoyment
Key Elements
Water: Signifying refreshment and lightness
Citrus: Fruits representing fresh, natural ingredients
Emotion: Celebration, outdoors
Vissoo's Solution
Vissoo transformed simple product shots of Ruzzo Hard Citrus into a powerful visual storytelling experience. By producing stunning Product Placement and Lifestyle images, Vissoo artfully captured the brand’s essence of carefree living while showcasing the freshness and authenticity of its real ingredients.
Taking it a step further, Vissoo crafted captivating video ads that seamlessly blend engagement with information, leaving a lasting impression on viewers. These ads not only highlight Ruzzo’s unique qualities but also drive impactful brand awareness, positioning Ruzzo as a refreshing standout in a competitive market.
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Testimonial
It's always a pleasant surprise when you receive a higher quality product than what you originally anticipated. We never had low expectations, but the product/images and videos we received from Vissoo was incredible.
They took the image of our brand with some brief descriptions and brought them to life with vibrant colors and a visual display of bright colors, action images and scenery that display the wonderful features of our brand and product that make it unique.
They initially sent over some incredible images that wowed our team and just needed a little tweaking and got them done quickly! Very happy with our experience and will be recommending to our partners and other companies.
DJ Williams
COO, Ruzzo Citrus
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